Skip to main content
Create account
Login
Loss-leading in vertical markets: The role of consumers’ loss aversion
(Theory)
Anastasia Leontiou
University of Vienna
Vertical Contracting with Price Caps
(Theory)
Florian Schuett
KU Leuven
Promotional Allowances: Loss Leading as an Incentive Device
(Theory)
Jerome Pouyet
ESSEC Business School